Privacy Policy

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit or make a purchase from our website (“Site”).

For the purposes of applicable data protection laws, the data controller is Smart New Wave UK Ltd, a company registered in England and Wales under company number 16870434, with registered office at 483 Green Lanes, London, N13 4BS, United Kingdom.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse the Site, we collect information about the pages you view, websites or search terms that referred you, and how you interact with the Site. We refer to this as “Device Information”.

We collect Device Information using the following technologies:

- Cookies: data files placed on your device, often containing an anonymous unique identifier. Learn more about cookies and how to disable them at http://www.allaboutcookies.org.

- Log files: track actions on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and timestamps.

- Web beacons, tags and pixels: electronic files that record information about your browsing behavior.

Additionally, when you make or attempt to make a purchase, we collect certain information from you, including your name, billing and shipping address, payment information (including card details), email address and phone number. We call this “Order Information”.

“Personal Information” in this Privacy Policy includes both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to:

- Process and fulfill your orders, including payment processing, shipping and order confirmations.

- Communicate with you.

- Screen orders for potential fraud or security risks.

- Provide advertisements or marketing communications (in line with your preferences).

We use Device Information to:

- Identify potential risk or fraud (especially IP address analysis).

- Improve and optimize our Site (analytics, interactions, performance tracking).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example:

- We use Shopify to power our online store. Learn how Shopify handles your data here: https://www.shopify.com/legal/privacy.

- We use Google Analytics to help understand customer interactions with the Site. Learn more here: https://www.google.com/intl/en/policies/privacy/.

- You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your information to comply with laws and regulations, respond to lawful requests such as subpoenas or warrants, or protect our legal rights.

Behavioural Advertising

We use your Personal Information to provide targeted advertisements or marketing communications. Learn more about targeted advertising here:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

General opt-out (DAA): http://optout.aboutads.info/

Do Not Track

We do not alter our data collection practices when a Do Not Track signal is received.

Your Rights (GDPR / UK GDPR)

If you are a UK or European resident, you have the right to:

- Access personal information we hold about you.

- Request correction, updating, or deletion of your information.

- Withdraw consent (where applicable).

- Object to processing based on legitimate interests.

To exercise your rights, contact us at: letstalk@smartnewwave.com.

If you make an order through the Site, we process your information to fulfill the contract. Your information may be transferred outside the UK/EU, including to Canada and the U.S., for secure processing.

Data Retention

We retain Order Information for our records unless and until you request deletion, provided no legal or regulatory obligations require retention.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us via email at: letstalk@smartnewwave.com.